Profile & Vision

X SMILE Records is an Indonesia-based independent record label established as an integrated creative hub, with a primary focus on the development, production, and global distribution of electronic music. Founded and directly curated by the prominent multi-genre producer and digital creator X SMILE, the label operates as a unified executive ecosystem specifically designed to push the boundaries of modern electronic music.

Driven by a deep commitment to cutting-edge sonic architecture and a massive digital branding strategy, X SMILE Records is fully dedicated to delivering a high-caliber audio experience. The institution serves as a progressive platform for maximizing the potential of its in-house productions while upholding absolute artistic integrity amidst the dynamic evolution of the global music market.

Project Structure & Artistic Pillars

At the heart of the label's artistic strength lies a multifaceted structure systematically designed by its founder. X SMILE drives the company's musical direction through three primary identities (monikers), mapping its release catalog to reach specific demographics and cultural landscapes:

• X SMILE: The label's core entity and driving force, executing a sophisticated musical vision within the realms of modern electronic music, house, and futuristic dance elements.

• SILENT X: A dark and aggressive alter ego, precision-engineered to dominate the global underground digital scene through the raw, intense musical textures of the Phonk genre.

• M11X: A high-energy, dynamic identity that explores the rich, driving rhythms of Disco, Dance, and Breakbeat—tactically crafted to capture the pulse and cultural dynamics of the dance floor at both regional and domestic levels.

Travel & National Media Highlights

Since its official establishment in March 2025, X SMILE Records has rapidly evolved from an ambitious independent project into a highly disciplined private imprint. Through aggressive digital distribution strategies and a consistent, strong visual aesthetic, the label has successfully secured a solid global distribution network. To maintain rigorous production standards and internal synergy, X SMILE Records currently operates as a closed entity and does not accept demo submissions or external talent integration.

The rapid growth and remarkable career evolution of the maestro X SMILE, have transcended the boundaries of the independent scene, garnering serious attention from mainstream media outlets. Recognized for a unique strategic position and sophisticated digital execution, X SMILE’s profile has repeatedly been highlighted, verified, and featured by prominent national media: